LAUSANNE, Switzerland, March 26, 2019 /PRNewswire/ — Scantrust, a smart packaging solutions company, today announced a new authentication solution utilizing its secure QR codes digitally printed on HP Indigo to help brands and industrial companies track and trace goods to combat counterfeiting, and enable supply chain traceability.
The secure digitalization solution offers customers the ability to print static or serialized secure QR codes on labels or packaging and then authenticate without requiring a special optical reader, through scanning the codes with a mobile app. The patented secure graphic within the variable QR codes is seamlessly integrated into the workflow of HP Indigo digital presses, enabling easy integration of serialized secure QR codes onto labels or packaging, and providing stakeholders throughout the supply chain (from inspectors to consumers) the ability to authenticate goods on-the-go.
The solution was demonstrated last month by Scantrust, an HP Indigo Brand Protection, and Solution partner, at the HP Indigo Global Customer Event in Israel. The event brought together more than 600 professionals across the printing, labels, and packaging industry to witness the latest innovations from HP Indigo and solution partners.
“Smart packaging solutions are being driven by the rising threat of product counterfeiting and the need for greater transparency across the supply chain,” said Nathan Anderson, CEO of Scantrust. “This new capability together with HP Indigo allows brands and industrial goods companies to leverage the full benefits of variable data printing for connected, customized, and traceable products that encourage two-way communication with end-consumers based on trust, and ultimately leading to increased brand loyalty and growth.”
Scantrust and HP Indigo first collaborated to deploy a seed product authentication and traceability solution for Syngenta, a Swiss-based global agrochemical company, for seeds in China. Following the successful deployment of the Scantrust technology for Syngenta seeds in China, the Syngenta Middle Eastern team proposed to use the same technology to combat their counterfeit seeds in the local market. Reynders, a Belgian HP print service provider, printed Scantrust’s unique, secure QR codes for integration onto individual seed packages. In addition, the Middle Eastern team learned that beyond product authentication, Scantrust also offers highly flexible and custom-tailored consumer engagement services.
Other brands that Scantrust and HP Indigo have collaborated with to implement smart packaging solutions include ethical coffee trader, Cambio Coffee, luxury car parts company, Vorsteiner, cable and optical fiber manufacturer, Nexans, and more.
Scantrust is a connected goods platform for companies that depend on selling physical products in a connected world. Scantrust enables active brand protection, supply chain awareness, and direct consumer engagement benefits by securely binding physical goods with online identities. Our solutions help maintain brand integrity, deliver valuable consumer insights, and unlock growth potential in the goods companies sell. Scantrust was founded in Switzerland in 2014 and has offices in Lausanne, Amsterdam, Shanghai, Singapore, Bangkok, and Kyiv.